How it all began - The genesis

Venue: SIIB Class Room No: 507, Tuesdays - Emerging Structures and Relationships in Markets class

Time: Somewhere around 9 PM

The atmosphere is delirious. Few of them couldnt take it any longer. They walked out stupefied by the energy of the discussions that were held. The discussions held were unlike any other B-School Class. Although the discussions were peripherally around marketing, the essence was far deeper. It was about the world shifting rapidly under our feet. While most of us grew up witnessing this phenomenon of change, the change never felt so real until now. Starting from the Industrial Revolution till the Twitter phenomenon, the panoramic picture was visible like a clear sky line on a bright sunny morning. We felt we wanted to share to the world the excitement of having unraveled this change!

Wouldnt it be wonderful if we could organize a marketing seminar in our college to showcase this wondrous tapestry of change happening in the twenty first century

Day 1: We approached our marketing HOD and told her feverishly our desire to organize a marketing seminar on the paradigm shift happening in the world of marketing. Our HOD couldnt say NO to such a group when everyone was brimming with enthusiasm to organize something of this kind. Second semester was about to get over. Our HOD told us to think of ways and means how we could organize something of this kind for the first in the history of SIIB. Although SIIB has been traditionally famous for its marketing batch, the marketing batch has never conducted a marketing seminar

And after few months of chaos all around the campus, with an endless juggle of discussions and debates strutting along with classes, as it happens invariably, we are now ready to launch

Coffee, Conversations & Marketing.