Speakers and Panelists

Mr. Purnendu Kumar
Associate Vice President, Technopak


Mr. Purnendu Kumar is AVP with Technopak and has been working with the company since 2004. Prior to Technopak,
he worked with RPG Enterprises, India’s leading retailer, for over three years.
 

At Technopak, Mr. Purnendu has worked on many projects including development of retail entry strategy for one of the large Indian blue chip company. The work involved formulation of key strategic elements including formats,
roll-out, product mix, pricing and supply chain, IT and logistics requirements.


He has also worked with a leading UK based department stores for their India re-entry strategy. Recently, he has worked on India entry for a leading European books and music retailers. 


He has the experience of working on the business strategy across retail and consumer goods industry including Textile, Dairy, Paints, Tyres, FMCG etc.
 

Also, he holds a Bachelors degree in Mechanical Engineering from Bihar Institute of Technology Sindri, and has a Post Graduate in Business Management from Indian Institute of Management, Ahmedabad



Mr. Kiruba Shankar
CEO, Business Blogging

Mr. Kiruba Shankar is co-founder of F5ive Technologies and founder CEO of Business Blogging Pvt Ltd. Prior to this, he was Associate Director at Sulekha.com. He is among the earliest bloggers of the country. Kiruba is one of the founders of The Knowledge Foundation, the group behind successful events like BlogCamp, India’s Biggest Unconference on Blogging, Proto.in, premiere event showcasing startups, WikiCamp, an unconference focusing on the power of wikis, PodWorks, India’s only event on audio and video blogging. He also regularly organizes MobileMondays and BarCamps.

Mr. Kiruba is currently authoring a book titled ‘UnConferences: Because The Audience is More Intelligent Than the Speaker’, a global community authored book project that he has initiated.

He loves teaching and teaches at Anna University, Madras Ad Club, SRM University and Asian College of Journalism. He is a key member in Creative Commons India.  He also started Vote Report India, a citizen-driven election monitoring initiative.

He is a professional podcaster and hosts a show called ‘The Kiruba Show’ where he interviews CEOs of Indian IT companies. BusinessWorld Magazine ranks his blog www.Kiruba.com as one of India’s top blogs. 





Mr. Kiruba is a rowing champion and has captained the Sify Rowing Team to four championship titles. He has participated in Chennai and Bangalore marathons. His recent passion is Ultimate Frisbee.



Mr. Rajiv Dingra
Founder & CEO, WATConsult
Rajiv Dingra, Founder and CEO of WATConsult (Owned & Promoted by WATMedia Pvt Ltd) runs India’s leading social media agency, WATConsult which was founded in January 2007 and has worked with 40+ clients across US, UK & India. Rajiv has consulted and built several successful social media campaigns for clients across B2B and B2C verticals. Some of the clients include Warner Bros, Virgin Mobile, Nokia, HSBC, Frito Lays, Mahindra & Mahindra and Rediff.com. He currently leads a 25 people social media team at WATConsult.

Rajiv is a thought leader in the social media space and has furthered the opportunity available in India by launching India’s first certified social media course (http://socialmediacourse.in) in partnership with Internet and Mobile Association of India (IAMAI). The social media course has been successfully running in Mumbai for 2 batches now and has seen a great response from users.

Rajiv is also known as a prolific tech blogger and is the face of the best digital media technology blog in India* called WATBlog.com. He is also an organizer of the esteemed Startup Event Proto.in, an active member of TIE (The Indus Entrepreneurs), a mentor at IIT Entrepreneurship Summit and an Alumni Advisor to the Jai Hind College Entrepreneurship Cell.

Rajiv is now also a part of Click Asia Summit 2011 and will share the space with some well-know connoisseur like Alok Kejriwal CEO, Games2Win; Andy Atkinson-Krueger, CEO – WebCertain UK; Anol Bhattacharya, CEO – GetIT, Singapore; Ashwin Sivakumar, CEO – Jugular Social Media; Deep Malhotra, Former Senior Director – MySpace; Palash Jain, Former Google Director; Pradeep Chopra, CEO – Digital Vidya; Sanjay Mehta, Joint CEO, Social Wavelength; etc. He will also feature in Business Standard twice in a month and is also contributing his articles twice in a month in Wall Street Journal (WSJ) for India Chief Mentor.

Rajiv is an extremely well known speaker and has been part of several panel discussions on digital media and telecom in India. He is on the jury of The Bees Awards (San Francisco) granting recognition to the best of the Social Media practices of the year. He has been a speaker at various events like the Digital Media Conclave, Yahoo Digital Media event, Eximus – IIM Bangalore event, Social media evolution event organized by the Social Media Club – Mumbai & has even shared the same space with speakers like Ashish Gupta – Helion Ventures, Mahesh Murthy – Pinstorm, Sarayu Srinivasan – Director Intel Capital etc. He has also moderated various WATBlog Panels and networking events for WATBlog Wednesdays. His expertise lies in topics relating to the Digital media space in India. Rajiv is also an active promoter of the entrepreneurship culture in India and has been part of several entrepreneurship forums. He has been a speaker, mentor and advisor to ECell’s across premiere institutes like IIM’s, IIT’s and Jai Hind College.


Debashish Mitra
Director, Sales & Marketing, 
Mercedes-Benz India

Director, Sales and Marketing, Mercedes Benz India
 
He earlier worked with Hindustan Motors.



















Panelists


Arnab Mitra

Director, India, Media Contacts                                           

 


A Digital Advertising thought leader with experience of working in various disciplines of marketing and communications - corporate communications - interactive media and direct/internet marketing for over a decade, Mr. Mitra has conceptualized and executed several high-engagement campaigns for Technology, ITES, BFSI, FMCG, Auto & PSU clients. 
Being an Engineer in Information Technology from West Bengal University Of Technology,  he started his career as a Senior Business Developer for HCL Technologies. Later, he worked for Purple Media, a UK based agency to launch and implement the biggest affiliate network of Europe, Tradedoubler. His love for technology and passion for ‘tech-nnovation’ helped TradeDoubler to reach its best with in 10 months of inception. 
In this vast online communication experience Arnab, successfully devised digital strategies for brands like Accenture, Jet Airways, Kingfisher Airlines, Dell, ASUS, Barclays, AXIS Bank, Reliance, HSBC, TATA AIG, Asian paints, VW, Hugo Boss, HDFC, ICICI Prudential & Skoda.
He served briefly for Indigo Consulting, Ignitee, Pinstorm before joining Media Contacts as a strategic head and finally went on to become its Director, India operations.





Chaya Brian Carvalho

Founder-MD at BC Web Wise Pvt. Ltd.




Ms. Chaya has always been a woman who has done things differently. After finishing graduation in science, she went on to explore the world of journalism. Climbing up to the position of Assistant Editor with Business Today after 10 years of writing about the advertising, marketing and media industry and the consumer product sector, Chaya realized she wanted to strike out on her own in the media business. 
Filled with grit and gumption, she gave it all up to start her own portal tips4me.com in March 2000. Tips4me.com is a community portal with 18 channels of interest, ranging from beauty to dating, and homecare to car care. The company’s understanding of internet communities and building of consumer loyalty for tips4me channels led to corporates showing interest in building communities for their brands. Chaya forayed into the field of creating online communication strategies for various brands and corporations. She launched BC Web Wise which claims to be India’s top agency in online communication across all sectors.
The firm’s latest success story is the famous sunsilkgangofgirls.com campaign.
 

Pawan Goyal

Managing Director - Asia & Middle East, Tribal Fusion


Pawan Goyal brings 14 years of experience in building startups, software development and sales. In early stages of his career he worked on Fixed Wireless CDMA based AIRPSAN product line for DSC communications. Same product line was later spun in separate company as Airspan Networks. He worked for seven years for Connecticut based Transwitch Corporation developing System on Chip VLSI software. He build Transwitch Software team in India from scratch and also worked for Solidcore on Windows based security product line as Program Manager. He has been instrumental in building Tribal Fusion business in Asia Pacific and Middle East region since 2005.
He received his degree in BTech from NIT Rourkela in Computer Science and MBA from Faculty of Management Studies, Delhi. He holds two patents in SDH/SONET domain.


Nitin Mathur

Senior Director, Marketing, Yahoo!

 

A senior marketing strategy professional with over 13 years of experience of working with challenger brands across aviation, media, consulting, technology and Internet companies, Mr. Mathur has extensive experience of both B2B & consumer marketing with expertise in marketing strategy, integrated marketing communications, market research, analytics & corporate communications. 

Experienced in leading innovative, high impact brand building programs and campaigns for increasing brand awareness, lead generation, driving referrals, customer acquisition and retention. Proven ability to grow and mentor large teams of marketing & sales professionals.
He completed his arts graduation in Economics & Statistics from University of Lucknow. He started his professional career as Assistant Manager, Corporate Marketing for Sahara Airlines. Later, he worked as Business Manager for Indiainfo.com, product manager for indiatimes.com and Marketing Director for Sapient before his current stint as Yahoo Marketing Director.
Currently, he is on CMO Council  India advisory board and advisory council for World Brand Congress and Global Youth Marketing Forum.