Generation Y also called millennial generation includes all born between 1977 and 1998. The way of living of this generation is a bit (read: a lot) different and has began to enter the workforce. It is not only funny to know that members of this 75 million person group were raised and are being raised at the most child-centric time in our history and the impact to marketers is undeniable. :)
To market your product / service to this generation, it is vital to understand the way they live and what marketing concepts do they accept and what they consider as funny.
To market your product / service to this generation, it is vital to understand the way they live and what marketing concepts do they accept and what they consider as funny.
In general, it is said that this group displays a great deal of confidence. This could be the result of focus they receive from parents and high expectations placed upon them – not to mention their new found independence with the advent of cell phones, the internet, and other electronic forms of communication.
This is truly the first generation to grow up completely online and as a result, the marketing mix used to target them needs to evolve. As you might expect, this group is technically literate like none other.