Coca Cola is reportedly the most valuable brand. Just the brand Coca Cola was valued at $67Billion in 2006. Coca Cola’s website states “The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink.”
That is how it all began. But there were so many products which started during this time or maybe earlier. What did Coke do right that it landed and managed to hold on to that coveted No.1 brand of the world status for so so many years? I stumbled upon so many startling facts. Presenting some facts which created the folklore of Coca Cola.
1) Santa Claus:
Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so widely viewed, and because this image of Santa appeared for more than three decades, the image of Santa most people have today is largely based on Coca Cola’s advertising. Before the 1931 introduction of the Coca-Cola Santa Claus created by artist Haddon Sundblom, the image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky.
It is amazing how a character created as a part of advertising of a company has become such a folklore.
2) Coca-Cola® Landmark Signs
· For more than 80 years, the Coca-Cola® sign in New York City's Times Square has been one of the longest-standing, continuous billboards in the world, and was among the first electric outdoor advertising signs in history. Coca-Cola signs have been landmarks in Times Square since 1920.
· In May 2003, Coca-Cola neon spectacular was added to the skyline of downtown Atlanta, GA. The retro sign replaced a series of Coke signs in Atlanta for nearly 50 years.
· Adorning the world's tallest bottling plant in Shatin, China, is a painted sign covering nearly 3,300 square meters.
3) Coca Cola Slogans
It is amazing to see how many times Coca Cola has changed their slogans according to the circumstances. Some examples:
1906 Slogan: "The Great National Temperance Beverage," reflects a time when the society in the United States was veering away from alcoholic beverages, and Coca-Cola provided a nice alternative.
1917/1925 Slogan: These revolved around sales, because by then they were a well known brand and they just wanted to highlight their strength. "Three Million a Day" from 1917 or "Six Million a Day" from 1925.
1948 Slogan: This involved around Hospitality, quality, entertaining, etc. "Where There's Coke, There's Hospitality."
1985/86: In 1985, the introduction of a new taste of Coca-Cola (commonly called new Coke® ) and the reintroduction of Coca-Cola classic and the original formula led to multiple slogans. 1985 featured "America's Real Choice," while by 1986, two slogans were used to differentiate the brands, with "Red, White & You" for Coca-Cola classic and "Catch the Wave" for Coca-Cola.
Then there so many like: “Life tastes Good”, “Coca Cola Enjoy”, and of course the Indianised “Thanda Matlab Coca Cola”.
From 1886 till date they have changed their slogans for a staggering 48 times in US. Incorporating the slogans for specific countries this figure is well over 100.
Some more incredible Coca Cola facts:
1) The Coca-Cola contour bottle was so durable that on average, it would make more than 37 round trips from the bottling plant to the retailer.
2) During World War II, five billion bottles of Coca-Cola were sent to American servicemen and 64 portable bottling plants were established to quench the troops' thirst and remind them of home.
3) If all of the Coca-Cola ever produced was put into 8-ounce contour bottles:
a. There would be more than six trillion bottles, which stacked end-to-end, would reach 468 miles high - 85 times taller than Mount Everest.
b. The six trillion bottles roughly equals 966 bottles - or more than 56 gallons of Coca-Cola - for every person in the world.
c. If laid end-to-end, these bottles would reach to the moon and back 1,677 times.
4) Till date Coca Cola has been shown in more than 400 Hollywood movies with actors enjoying and mentioning about Coke in various capacities.
startling facts!!!
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